GOOD STRATEGY, BAD STRATEGY GOOD STRATEGY, BAD STRATEGY
PROFILE BOOKS

GOOD STRATEGY, BAD STRATEGY

Šifra artikla: 337998
Isbn: 9781781256176
Autor : Richard Rumelt
When Richard Rumelt's Good Strategy/Bad Strategy was published, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.
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When Richard Rumelt's Good Strategy/Bad Strategy was published, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.
Karakteristika Vrednost
Kategorija MANAGEMENT
Autor Richard Rumelt
Izdavač PROFILE BOOKS
Pismo Latinica
Povez Broš
Godina2017
Format13x20
Strana336

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