Perfect in its compactness, in its functionality, and in its widely imitated design, the Vespa scooter is not only a means of transport, but a true icon. In celebration of Vespa's 75th anniversary, Vespa: Style and Passion is the lavishly illustrated official history of the legendary scooters and the culture they've inspired.
Introduced by the Italian firm Piaggio in 1946 with the model 98, Vespa enjoyed quick success. The scooters' diminutive size and affordability were perfect for promoting postwar mobility. But as with most novel designs, it would also be highly imitated, destined for icon status. From Piaggio's origins to the first Vespa prototypes to today's forward-looking Elettrica model, Vespa: Style and Passion is the ultimate retrospective of this beloved brand.
