20TH CENTURY ALCOHOL AND TOBACCO 20TH CENTURY ALCOHOL AND TOBACCO
20TH CENTURY ALCOHOL AND TOBACCO 20TH CENTURY ALCOHOL AND TOBACCO
20TH CENTURY ALCOHOL AND TOBACCO 20TH CENTURY ALCOHOL AND TOBACCO
20TH CENTURY ALCOHOL AND TOBACCO 20TH CENTURY ALCOHOL AND TOBACCO
TASCHEN

20TH CENTURY ALCOHOL AND TOBACCO

Šifra artikla: 327993
Isbn: 9783836566520
Izdavač : TASCHEN
A Century's Worth of Pleasure and Pause
Selling the most delicious vices

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.

Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.

Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant--and sometimes controversial--chapter of advertising history.
Količinski popust

Dodatnih 10% popusta

na tri i više kupljenih artikala koji nisu na akciji.

 

  • NSZ
Morate biti verifikovani korisnik kako bi ste videli cenu proizvoda
Sačuvajte u listi želja
Pomoć
A Century's Worth of Pleasure and Pause
Selling the most delicious vices

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.

Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.

Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant--and sometimes controversial--chapter of advertising history.
Trenutno nema komentara
Karakteristika Vrednost
Kategorija DESIGN
Težina specifikacija 0.5 kg
Izdavač TASCHEN
Pismo Latinica
Povez Tvrd
Godina2018
Format26x30
Strana580

Slični proizvodi

Covering sound, vision, communication and information, Analogue: A Field Guide is an evoca...
3.553,00 RSD
4.180,00 RSD
This book explains what truly makes a design great and reveals the hidden stories behind t...
4.955,00 RSD
5.830,00 RSD
This title presents the best branding for small, traditional businesses from the last year...
5.500,00 RSD
Venture Onward takes us into the world of Watson's creative studio, 1924US. Favoring histo...
6.930,00 RSD
A Collaborative Approach to Creating Meaningful Brand Identities Chapters on Discovery, D...
5.500,00 RSD
A comprehensive, cross-disciplinary overview of color, Universal Principles of Color prese...
3.366,00 RSD
3.960,00 RSD
Discover all you need to know about art and design in this definite guide. Design: The Def...
4.020,00 RSD
4.730,00 RSD
With over 580 illustrations, mostly in colour, History of Modern Design is an inclusive, w...
6.077,00 RSD
7.150,00 RSD
Charles and Ray Eames were the golden couple of postwar American design. True multimedia p...
2.150,00 RSD
2.530,00 RSD
A design monograph on architect Philippe Starck, also a ground-breaking designer of furnit...
2.150,00 RSD
2.530,00 RSD
Design: The Whole Story takes a close look at the key developments, movements and practiti...
3.693,00 RSD
4.345,00 RSD
Embrace the intricacies of private aviation while exploring the art of flying and the evol...
9.095,00 RSD
10.700,00 RSD