OGILVY ON ADVERTISING IN THE DIGITAL AGE OGILVY ON ADVERTISING IN THE DIGITAL AGE
OGILVY ON ADVERTISING IN THE DIGITAL AGE OGILVY ON ADVERTISING IN THE DIGITAL AGE
OGILVY ON ADVERTISING IN THE DIGITAL AGE OGILVY ON ADVERTISING IN THE DIGITAL AGE
CARLTON BOOKS

OGILVY ON ADVERTISING IN THE DIGITAL AGE

Šifra artikla: 382919
Isbn: 9781847960870
Autor : Miles Young
Izdavač : CARLTON BOOKS
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook.

Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.
Količinski popust

Dodatnih 10% popusta

na tri i više kupljenih artikala koji nisu na akciji.

 

  • NSZ
Morate biti verifikovani korisnik kako bi ste videli cenu proizvoda
Sačuvajte u listi želja
Pomoć
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook.

Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.
Trenutno nema komentara
Karakteristika Vrednost
Kategorija MARKETING ENGLISHBOOKS
Autor Miles Young
Težina specifikacija 0.5 kg
Izdavač CARLTON BOOKS
Pismo Latinica
Povez Tvrd
Godina2017
Format18X24
Strana288