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BIS PUBLISHERS
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LOIS LOGOS

GRAPHIC DESIGN
Šifra artikla: 325621
Isbn: 9789063693992
Autor : George Lois
Izdavač : BIS PUBLISHERS
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois’s comments on why they are so good.

George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication. His Big Idea branding and logo design, developed with a built-in, conceptual, “catchy” brand name, can visually impart information in a nanosecond, delivering a specific ethos with a penetrating promise of power that immediately sears a product’s virtues into a viewers’ brain―and has the potential of bringing instantaneous success.
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George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois’s comments on why they are so good.

George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication. His Big Idea branding and logo design, developed with a built-in, conceptual, “catchy” brand name, can visually impart information in a nanosecond, delivering a specific ethos with a penetrating promise of power that immediately sears a product’s virtues into a viewers’ brain―and has the potential of bringing instantaneous success.
Trenutno nema komentara
Karakteristika Vrednost
Kategorija GRAPHIC DESIGN
Autor George Lois
Težina specifikacija 0.5 kg
Izdavač BIS PUBLISHERS
Pismo Latinica
Povez Broš
Godina2015
Format14x23
Strana204

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Maestro
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Intesa
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Master card secured
IPS
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