HEGARTY ON ADVERTISING

THAMES AND HUDSON
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Šifra artikla: 390240
ISBN: 9780500296967
In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession.
2.970,00 RSD
2.524,50 RSD
Ušteda:
445,50RSD

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Karakteristike

Vrednost

Kategorija

GRAPHIC DESIGN

Težina

0,5kg

Pismo

Latinica

Povez

Broš

Broj strana

244

Format

16x22

Godina

2024

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HEGARTY ON ADVERTISING
Šifra artikla: 390240
2.970,00 RSD
2.524,50 RSD
Ušteda:
445,50RSD
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