HEGARTY ON ADVERTISING HEGARTY ON ADVERTISING
THAMES AND HUDSON

HEGARTY ON ADVERTISING

Šifra artikla: 390240
Isbn: 9780500296967
Autor : John Hegarty
Izdavač : THAMES AND HUDSON
In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession.
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In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession.
Trenutno nema komentara
Karakteristika Vrednost
Kategorija GRAPHIC DESIGN
Autor John Hegarty
Težina specifikacija 0.5 kg
Izdavač THAMES AND HUDSON
Pismo Latinica
Povez Broš
Godina2024
Format16x22
Strana244

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