THAMES AND HUDSON

HEGARTY ON ADVERTISING

Šifra artikla: 390240
Isbn: 9780500296967
Autor: John Hegarty
Izdavač : THAMES AND HUDSON
In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potenti...  In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. Detaljnije
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In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession.
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        Karakteristika Vrednost
        Kategorija GRAPHIC DESIGN
        Autor John Hegarty
        Težina specifikacija 0.5 kg
        Izdavač THAMES AND HUDSON
        Pismo Latinica
        Povez Broš
        Godina2024
        Format16x22
        Strana244

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