ANIMAL LOGO

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.

Through a mix of academic insights and real-world examples, discover how brands create emotional resonance by leveraging symbolism, storytelling, and design. Dr. Guarriello examines both luxury items and everyday essentials, analyzing how branding impacts our relationships with objects and the cultural significance these items hold.

Structured around the six official commitments of the AIGA Design Educators Community Value Design Education Pledge, this book offers designers and educators a thoughtful framework for integrating inclusion, equity, and justice into every stage of their creative process.


Each chapter centers on one of the six core values—anti-racism, historical awareness, knowledge-sharing, impact, community, and wellbeing—and features contributors from across the design world. These diverse voices share tools, real-world case studies, and provocative prompts that invite reflection and inspire action.

Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers.

The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks.

Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.

Nature Logo celebrates the enduring influence of the natural world on contemporary logo design. Featuring over 200 thoughtfully curated symbols from leading studios worldwide, the book explores how designers distil trees, water, weather and landscapes into striking, minimalist marks.

From tech to fashion, explore how simple shapes and detailed patterns can evoke complex emotions and ideas through the captivating world of abstract logo design.

This vivid and fascinating collection of propaganda spans over a century – a visual feast illustrating how persuasion, manipulation and fear were used to influence populations around the world.

Object Logos contains a carefully curated selection of logos, trademarks and symbols from around the world formed of objects such as scissors, musical instruments, sports kit, tools...

In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession.

Since its genesis on the East Coast of the United States in the late 1960s, street art has travelled to nearly every corner of the globe, morphing into highly ornate and vibrant new styles.

This unique atlas is the first truly geographical survey of urban art, revised and updated in 2023 to include new voices, increased female representation and cities emerging as street art hubs.

Organized geographically, by continent and by city – from New York, Los Angeles and Montreal in North America, through Mexico City and Buenos Aires in Latin America, to London, Berlin and Madrid in Europe, Sydney and Auckland in the Pacific, as well as brand new chapters covering Africa and Asia – it profiles more than 100 of today’s most important artists and features over 700 astonishing artworks.