A tribute and major survey of fifty defunct logos. Includes NASA, British Steel, and Pan Am.
Including a foreword by Gert Dumbar and featuring design classics NASA, British Steel, BOAC, and Pan Am, Logo R.I.P. is a commemoration of defunct logos that were once an integral part of the landscape, our visual culture, and our lives. Many are icons of their time or can be deemed design classics. In this updated edition, several iconic trademarks (AT&T, Kodak, Lucent, Rover, and Xerox) are added to the logo graveyard. Each entry includes a short obituary (design and cultural history) to ensure that, although these logos may be gone, they are not forgotten.