BRAND IDENTITY ESSENTIALS BRAND IDENTITY ESSENTIALS
BRAND IDENTITY ESSENTIALS BRAND IDENTITY ESSENTIALS
BRAND IDENTITY ESSENTIALS BRAND IDENTITY ESSENTIALS
ROCKPORT

BRAND IDENTITY ESSENTIALS

Šifra artikla: 344419
Isbn: 9781631597084
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.

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Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.

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Karakteristika Vrednost
Kategorija GRAPHIC DESIGN
Autor Kevin Budelmann, Yang Kim
Izdavač ROCKPORT
Pismo Latinica
Povez Broš
Godina2019
Format21x27
Strana232

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