COPYWRITING COPYWRITING
QUERCUS

COPYWRITING

Šifra artikla: 373765
Isbn: 9781529420241
Izdavač : QUERCUS
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
Trenutno nema komentara
Karakteristika Vrednost
Kategorija GRAPHIC DESIGN
Autor Gyles Lingwood,Mark Shaw
Težina specifikacija 0.5 kg
Izdavač QUERCUS
Pismo Latinica
Povez Broš
Godina2022
Format17x26
Strana240

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