HARRIMAN HOUSE

THE ILLUSION OF CHOICE

Šifra artikla: 386826
Isbn: 9780857199744
Izdavač : HARRIMAN HOUSE
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are position...  Every day, people make hundreds of choices.

Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?

These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.

The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.

Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
Detaljnije
Količinski popust

Dodatnih 10% popusta na tri i više kupljenih artikala sa naznačenim količinskim popustom.

 

  • NSZ
Obavesti me kada proizvod bude dostupan
Morate biti verifikovani korisnik kako bi ste videli cenu proizvoda
Sačuvajte u listi želja
Pomoć
Every day, people make hundreds of choices.

Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?

These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.

The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.

Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
        Karakteristika Vrednost
        Kategorija CAREER ADVICE AND ACHIEVING SUCCESS
        Autor Richard Shotton
        Težina specifikacija 0.5 kg
        Izdavač HARRIMAN HOUSE
        Pismo Latinica
        Povez Broš
        Godina2023
        Strana216

        Slični proizvodi

        Trial lawyer Jefferson Fisher has gained millions of followers through short, simple, p...
        Cena 2.899,00 RSD
        The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-n...
        Cena 1.444,00 RSD
        Ušteda 15%
        1.699,01 RSD
        In Richer, Wiser, Happier, award-winning journalist William Green has spent nearly twenty-...
        Cena 1.589,00 RSD
        Ušteda 15%
        1.870,00 RSD