From the international bestselling author of The Psychology of Money – lessons on harnessing the power of money to live a happier life.
Can money buy happiness? Yes. Can spending it make you happier? Absolutely. Yet, many of us struggle to unlock its full potential – either by spending on things that don't bring as much joy as they should, or by avoiding investments that would truly enhance our mental well-being.
The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.
Connecting with Clients contains new ideas derived from the world's leading relationship experts. Insights from over 500,000 pieces of client feedback worldwide. With tips and guidance from an adman, organisational change agent, couples' counsellor and co-founder of The Client Relationship Consultancy. Dip into short chapters and discover a valuable insight on every page.
