Why are some people and organisations more innovative, more influential, and more profitable than others?
The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.
Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge.
When we take care of our people, our people will take care of us. They will help see that our cause becomes a reality.
In Leaders Eat Last, Simon Sinek, internationally bestselling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don't just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business and government - each putting aside their own interests to protect their teams.
Discover your purpose with one simple question: why?
Why are some people more inventive, pioneering and successful than others?
And why are they able to repeat their success again and again?
Because it doesn't matter what you do, it matters WHY you do it.
Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success - understanding their WHY - to help you find your own.
