APPLIED ARTS

In No Bullsh*t Branding, James Martin (Made By James), partner at Lincoln Design Co, strips branding back to what it truly requires. No mystique. No posturing. No bloated decks. Just clear tools and creative confidence to build brands that succeed in the market, not only in portfolios.


You will learn to build brands from the inside out using the Five Idea Keys, the Minimum Viable Brand, and reputation-through-evidence frameworks. You will not be asked to reinvent yourself as a coach or consultant. You will learn to think, make, and ship brands with honesty, clarity, and conviction.

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.

Through a mix of academic insights and real-world examples, discover how brands create emotional resonance by leveraging symbolism, storytelling, and design. Dr. Guarriello examines both luxury items and everyday essentials, analyzing how branding impacts our relationships with objects and the cultural significance these items hold.

Structured around the six official commitments of the AIGA Design Educators Community Value Design Education Pledge, this book offers designers and educators a thoughtful framework for integrating inclusion, equity, and justice into every stage of their creative process.


Each chapter centers on one of the six core values—anti-racism, historical awareness, knowledge-sharing, impact, community, and wellbeing—and features contributors from across the design world. These diverse voices share tools, real-world case studies, and provocative prompts that invite reflection and inspire action.

Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers.

The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks.

Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.

Raised inside filmmaking’s strange machinery, Sofia Coppola appeared in The Godfather films and grew up surrounded by cinema, yet her work rejects Hollywood bombast.

From The Virgin Suicides through Lost in Translation, Marie Antoinette and Priscilla, Coppola’s films explore youth, alienation, fathers and daughters, beauty and loss – each in a visually curated style that is unmistakably her own.

How has Nolan become an Oscar-winning director? Is he the new Kubrick? What do audiences get out of his films?

Visually, he offers a steely science-fiction noir with the highlights of big stars and a magician’s flourishes. In narrative terms, his films twist and turn, provoking as many questions as they answer.


Since the 2022 edition, Nolan has secured his place among cinema’s greats, earning Academy Awards for Best Director and Best Picture for Oppenheimer. This new edition delves into the film’s extraordinary cultural impact and offers an early preview of The Odyssey, Nolan’s 2026 Greek epic.

As well as this, veteran film writer, Ian Nathan, uncovers:

A film‑by‑film analysis from Following to Oppenheimer, revealing Nolan’s signature visual style and narrative innovations.
New insights into The Odyssey (2026) and how it marks the next evolution in Nolan’s filmmaking.
Behind‑the‑scenes stories, influences and critical reception of each major work.
Explorations of recurring themes, collaborators and Nolan’s enduring legacy in modern cinema.
Striking imagery that illuminates the worlds Nolan builds on screen.

An in-depth, richly illustrated exploration of the work and life of cinema and TV’s greatest cult creator. Alongside his game-changing TV series 'Twin Peaks', Lynch also created big-screen masterpieces such as his DIY debut 'Eraserhead' and unconventional mystery thrillers 'Blue Velvet', 'Lost Highway' and 'Mulholland Drive'. But Lynch was also a cult figure in his own right, releasing albums under his own name, staging art shows, photography exhibitions and design showcases from LA to Milan, and sharing his spiritual philosophy and love of Transcendental Meditation with audiences around the globe.

Filled with 50 delicious and evocative recipes, the book takes inspiration from the iconic locations the infamous gang inhabits, from the bar at The Garrison, to the glamour of the Eden Club and the extravagance of Arrow House.

The recipes in this book transport you into the rich and murky world Tommy Shelby and his associates lived in, evoking the warm and hearty meals which would have kept the gang going day and night.

From filling family fare, to snacks, sandwiches and bar food, as well as lavish canapes, lunches and dinners, the book includes dishes such as:

Warming vegetable & barley soup with Alfie Solomons' soda bread, Grilled Oysters with parmesan crumb,Roast Rabbit with bacon & mushrooms in a whiskey sauce,flavourful Glazed celeriac steaks with breadcrumbs & herbs,a delicious Steak and ale pie...

From her breakthrough roles in teen comedies to her critically acclaimed performances in award-winning dramas to gracing the cover of Vogue's 2025 September issue, Emma Stone has become a household name. Whether you fell in love with her alongside Penn Badgley in Easy A, celebrated her time in the Marvel universe in Amazing Spider-Man, or found her dancing into your heart in La La Land, Emma is one of Hollywood’s most versatile and beloved actors, and this book explores all the roles in her filmography and her impact on the wider culture.

This book takes you on a visual journey through Anderson’s filmography, exploring unparalleled use of colour and unravelling the symbolism woven into each carefully chosen hue.

Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design.

This new and updated edition covers the full life's work of iconic director Wes Anderson, including Asteroid City, The French Dispatch, and his collection of four short films for Netflix.

Loaded with rich imagery and detailed analysis of his incredible films – including the classics The Grand Budapest Hotel, Rushmore, The Royal Tenenbaums, and The French Dispatch – this is the first book to feature all of Wes Anderson's movies in a single volume.

Acclaimed film journalist Ian Nathan provides an intelligent and thoughtful examination of the work of one of contemporary film’s greatest visionaries, charting the themes, visuals, and narratives that have come to define Anderson’s work and contributed to his films and idiosyncratic character that's adored by his loyal fans. From Anderson’s regular cast members – including Bill Murray and Owen Wilson – to his instantly recognisable aesthetic, recurring motifs and scriptwriting processes, this in-depth collection will reveal how Wes Anderson became one of modern cinema’s most esteemed and influential directors.

Tim Burton is one of the most popular and remarkable filmmakers of the last 30 years, being responsible for such films as Edward Scissorhands, The Nightmare Before Christmas, Corpse Bride and Alice in Wonderland. He is famed for the visually arresting style of his films combined with highly original storylines.
Illustrated with many behind‑the‑scenes photographs and stunning film stills, chapters analyse the success and style of films such as Beetlejuice, Ed Wood and Mars Attacks, and examine how Burton breathed new life into well‑known stories that include Batman, Planet of the Apes,Charlie and the Chocolate Factory,Alice Through the Looking Glass and Dumbo.

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice.

There are those who adore him as a cowboy, a superstar, the rugged, unyielding yet introspective face of American machismo. There are those who read him as a great American auteur fashioning uncompromising, fascinating, intellectual films about his country, about life, about whatever the hell takes his fancy.
Separation of actor and director is almost impossible. They are intimately related, cross pollinating, but in the latter half of his career he has come to be viewed as one of the great American artists. While drawing connections from his wider work as an actor, and those who have influenced him, it is his identity as a director that this book will celebrate.

Perfect for students of design, freelancers, and entrepreneurs looking to expand their understanding of effective design in business, Identity Designed is the definitive guide to brand identities.Identity Designed is redefining what it is to have a brand identity. Written by best-selling writer and renowned designer, David Airey, this book includes a substantial collection of high-caliber projects from a variety of the world's most talented designers and design studios. You will see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations.

Few filmmakers, if any, make the kind of impact that Martin Scorsese has made on American cinema. The winner of every prestigious film award, including the Oscar, Scorsese is a living legend. Bestselling author and award-winning filmmaker Mary Pat Kelly's groundbreaking biography reveals how this working-class boy from Manhattan's Little Italy became one of our most acclaimed, celebrated, and influential filmmakers.

365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

How has Nolan become this leading director? Is he the new Kubrick? What do audiences get out of his games?

Visually, he offers a steely science-fiction noir with the highlights of big stars and a magician's flourishes, whether he is tackling Victorian London or the far reaches of outer space. In narrative terms, his films twist and turn, provoking as many questions as they answer.

This book will look to crack open the magic box of Nolan's twisting universe. As a character, he eludes easy answers. Veteran film author Ian Nathan's research will lean into deciphering his cryptic pronouncements and motivations alongside the history and making of his films.

Examining both the making of and the inspiration behind his many, many hit films, from The Prestige (2006) to the hugely successful Batman films, through to his mind-bending science fiction works such as Inception (2014) and Tenet (2020).

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated-a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes.

graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind: to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent.

Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process.

A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together.

This valuable handbook contains the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution, it helps designers develop effective strategies for building a cohesive collection and communicating their vision.