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From Pulitzer Prize-winning culture critic Robin Givhan comes a groundbreaking chronicle of the legacy of Virgil Abloh, whose iconic rise to the top of the fashion industry transformed our ideas about the connection between who we are and what we wear

In 2018, shockwaves were sent around the fashion industry when Virgil Abloh was appointed the head of menswear for Louis Vuitton. Despite no formal training in pattern-making or tailoring, Abloh had become the first Black designer to serve as artistic director in the brand’s 164-year history
Make It Ours tells the story of how that moment came to be and how Abloh came to symbolise and embody the industry’s way forward. Using Abloh’s surprising path to the top of the luxury establishment, Givhan unfolds the larger story of how the cloistered, exclusive fashion world faced a revolution from below in the form of streetwear and designers unafraid to storm the gate, and how a simple t-shirt came to hold as much cultural power as a haute couture gown.

With unparalleled access to Abloh’s family, friends, collaborators, and contemporaries, and featuring a cast of fascinating characters ranging from groundbreaking Black designers like Ozwald Boateng to Abloh’s mercurial but critical employer and mentor Kanye West, Givhan weaves a spellbinding tale of a young man’s rise amidst a cultural moment that would upend a century’s worth of ideas about luxury and taste. This is at once a remarkable biography of a singular creative force and a powerful meditation on fashion and race, taste and exclusivity, genius and luxury.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

His father's impact on his psyche would linger. He developed into a tough yet vulnerable man-child, prone to abrupt Jekyll-and-Hyde mood swings, with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive.

South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it. He is the real-life inspiration for the Iron Man series of films starring Robert Downey Junior.

The personal tale of Musk’s life comes with all the trappings one associates with a great, drama-filled story. He was a freakishly bright kid who was bullied brutally at school, and abused by his father. In the midst of these rough conditions, and the violence of apartheid South Africa, Musk still thrived academically and attended the University of Pennsylvania, where he paid his own way through school by turning his house into a club and throwing massive parties.