SIMON&SHUSTER

CONTAGIOUS

Šifra artikla: 373828
Isbn: 9781471111709
Autor: Jonah Berger
Izdavač : SIMON&SHUSTER
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get fro...  Why are some products and ideas talked about more than others?
Why do some articles make the most emailed list? Why do some YouTube videos go viral?
Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed.
Detaljnije
Količinski popust

Dodatnih 10% popusta na tri i više kupljenih artikala sa naznačenim količinskim popustom.

 

  • NSZ
Obavesti me kada proizvod bude dostupan
Morate biti verifikovani korisnik kako bi ste videli cenu proizvoda
Sačuvajte u listi želja
Pomoć
Why are some products and ideas talked about more than others?
Why do some articles make the most emailed list? Why do some YouTube videos go viral?
Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed.
        Trenutno nema komentara
        Karakteristika Vrednost
        Kategorija CAREER ADVICE AND ACHIEVING SUCCESS
        Autor Jonah Berger
        Težina specifikacija 0.5 kg
        Izdavač SIMON&SHUSTER
        Pismo Latinica
        Povez Broš
        Godina2019
        Format13 x 20
        Strana256

        Slični proizvodi

        In her latest groundbreaking book, The Let Them Theory, Mel Robbins - New York Times-bests...
        Cena 4.299,00 RSD
        This isn’t a book about high fiving everyone else in your life. You’re already doing th...
        Cena 2.750,00 RSD
        Trial lawyer Jefferson Fisher has gained millions of followers through short, simple, p...
        Cena 2.899,00 RSD