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SIMON&SHUSTER
SIMON&SHUSTER

CONTAGIOUS

CAREER ADVICE AND ACHIEVING SUCCESS
Šifra artikla: 373828
Isbn: 9781471111709
Autor: Jonah Berger
Izdavač : SIMON&SHUSTER
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get fro...  Why are some products and ideas talked about more than others?
Why do some articles make the most emailed list? Why do some YouTube videos go viral?
Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. Detaljnije
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Why are some products and ideas talked about more than others?
Why do some articles make the most emailed list? Why do some YouTube videos go viral?
Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed.
        Karakteristika Vrednost
        Kategorija CAREER ADVICE AND ACHIEVING SUCCESS
        Autor Jonah Berger
        Težina specifikacija 0.5 kg
        Izdavač SIMON&SHUSTER
        Pismo Latinica
        Povez Broš
        Godina2019
        Format13 x 20
        Strana256

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