EMOTIONS BY DESIGN Creative Leadership Lessons from a Life at Nike EMOTIONS BY DESIGN Creative Leadership Lessons from a Life at Nike
ARROW

EMOTIONS BY DESIGN Creative Leadership Lessons from a Life at Nike

Šifra artikla: 374333
Isbn: 9781847943569
Autor : Greg Hoffman
Izdavač : ARROW
How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
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How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
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Karakteristika Vrednost
Kategorija CAREER ADVICE AND ACHIEVING SUCCESS
Autor Greg Hoffman
Težina specifikacija 0.5 kg
Izdavač ARROW
Pismo Latinica
Povez Broš
Godina2023
Format13 x20
Strana304

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