EMOTIONS BY DESIGN Creative Leadership Lessons from a Life at Nike

ARROW
Do you need help?

For more information or help with your purchase, please feel free to contact us.

Šifra artikla: 374333
ISBN: 9781847943569
Izdavač:
ARROW
How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
1.760,00 RSD
1.496,00 RSD
Ušteda:
264,00RSD

Dodatnih 10% popusta na tri i više kupljenih artikala sa naznačenim količinskim popustom.

Izaberi količinu

Karakteristike

Vrednost

Težina

0,5kg

Izdavač

ARROW

Pismo

Latinica

Povez

Broš

Broj strana

304

Format

13 x20

Godina

2023

How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.

Poslednje ocene proizvoda

Trenutno nema ocena za ovaj proizvod.
1.760,00 RSD
1.496,00 RSD
Ušteda:
264,00RSD