EMOTIONS BY DESIGN Creative Leadership Lessons from a Life at Nike
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Šifra artikla: 374333
ISBN: 9781847943569
How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
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Karakteristike
Vrednost
Kategorija
CAREER ADVICE AND ACHIEVING SUCCESSAutor
Greg HoffmanTežina
0,5kg
Izdavač
Pismo
Latinica
Povez
Broš
Broj strana
304
Format
13 x20
Godina
2023
Šifra artikla: 374333

























