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THE 22 IMMUTABLE LOWS OF MARKETING THE 22 IMMUTABLE LOWS OF MARKETING
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PROFILE BOOKS
PROFILE BOOKS

THE 22 IMMUTABLE LOWS OF MARKETING

CAREER ADVICE AND ACHIEVING SUCCESS
Šifra artikla: 402821
Isbn: 9781861976109
Izdavač : PROFILE BOOKS
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
Karakteristika Vrednost
Kategorija CAREER ADVICE AND ACHIEVING SUCCESS
Autor Al Ries, Jack Trout
Težina specifikacija 0.5 kg
Izdavač PROFILE BOOKS
Pismo Latinica
Povez Broš
Godina1994
Format13X20
Strana160

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