GOOD STRATEGY, BAD STRATEGY

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Šifra artikla: 337998
ISBN: 9781781256176
When Richard Rumelt's Good Strategy/Bad Strategy was published, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.
1.980,00 RSD
Cena na sajtu:
1.683,00 RSD
Ušteda:
297,00RSD

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Karakteristike

Vrednost

Težina

0,5kg

Pismo

Latinica

Povez

Broš

Broj strana

336

Format

13x20

Godina

2017

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GOOD STRATEGY, BAD STRATEGY
Šifra artikla: 337998
1.980,00 RSD
1.683,00 RSD
Ušteda:
297,00RSD
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