This book is the perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.
Learn about economics in this overview guide to the subject, which is brilliant for novices looking to learn more and experts wishing to refresh their knowledge.
Discover everything you need to know to turn your big idea into a thriving business with this uniquely visual guide.
Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about making your start-up stand out from the crowd.
Clear and practical, authoritative advice come together to make this book a must-have resource in every budding entrepreneur's library! The easy-to-understand page layouts and bold, explanatory illustrations help demystify complex topics such as securing finance, establishing an online presence, and managing finances.
All the big ideas, simply explained - an innovative and accessible guide to economics
Bring economics to life with The Economics Book, an essential guide to more that 100 of the big ideas in economic theory and practice covering everything from ancient theories right up to cutting-edge modern developments.
From Aristotle to John Maynard Keynes and beyond, all the greatest economists and their theories are featured and the innovative graphics, step-by-step summaries and mind maps help clarify hard-to-grasp concepts.
The Economics Book is perfect for economic students and anyone who has an interest in how economies work.
Get the answers to hundreds of financial questions with How Money Works, including how to invest for the future, how to maximise your income, how financial markets work, and how governments control money. Discover essential know-how on everything from debt management to online fraud, and learn to manage your own money from payments to pensions.
This intriguing guide breaks down the jargon of the financial world, with insights into personal, business, and governmental finance, and giving you the definitions to cash flow, bonds, superannuation, the open market, and hundreds more. Fully up-to-date with the latest financial developments, including quantitative easing and cryptocurrencies such as Bitcoin, How Money Works is your indispensable guide to the world of money.
