BUSINESS BOOK

This book is the perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.

Learn about economics in this overview guide to the subject, which is brilliant for novices looking to learn more and experts wishing to refresh their knowledge.

A bold new interpretation of why technology benefits the elites - and how we must reshape the path of innovation to create true shared prosperity.

A thousand years of history make one thing clear: progress is not automatic but depends on the choices we make. Much of the wealth generated by agricultural advances during the Middle Ages was captured by the Church while the peasants starved. The first hundred years of industrialization delivered stagnant incomes for workers, while making a few people rich. Throughout the world today, digital technologies and artificial intelligence increase inequality and undermine democracy. It doesn't have to be this way.

Why are some nations more prosperous than others? Why Nations Fail sets out to answer this question, with a compelling and elegantly argued new theory: that it is not down to climate, geography or culture, but because of institutions.
Drawing on an extraordinary range of contemporary and historical examples, from ancient Rome through the Tudors to modern-day China, leading academics Daron Acemoglu and James A. Robinson show that to invest and prosper, people need to know that if they work hard, they can make money and actually keep it - and this means sound institutions that allow virtuous circles of innovation, expansion and peace.

Based on fifteen years of research, and answering the competing arguments of authors ranging from Max Weber to Jeffrey Sachs and Jared Diamond, Acemoglu and Robinson step boldly into the territory of Francis Fukuyama and Ian Morris.

All the big ideas, simply explained - an innovative and accessible guide to economics

Bring economics to life with The Economics Book, an essential guide to more that 100 of the big ideas in economic theory and practice covering everything from ancient theories right up to cutting-edge modern developments.

From Aristotle to John Maynard Keynes and beyond, all the greatest economists and their theories are featured and the innovative graphics, step-by-step summaries and mind maps help clarify hard-to-grasp concepts.

The Economics Book is perfect for economic students and anyone who has an interest in how economies work.