ECONOMICS

Learn about economics in this overview guide to the subject, which is brilliant for novices looking to learn more and experts wishing to refresh their knowledge.

A bold new interpretation of why technology benefits the elites - and how we must reshape the path of innovation to create true shared prosperity.

A thousand years of history make one thing clear: progress is not automatic but depends on the choices we make. Much of the wealth generated by agricultural advances during the Middle Ages was captured by the Church while the peasants starved. The first hundred years of industrialization delivered stagnant incomes for workers, while making a few people rich. Throughout the world today, digital technologies and artificial intelligence increase inequality and undermine democracy. It doesn't have to be this way.

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.

Why are some nations more prosperous than others? Why Nations Fail sets out to answer this question, with a compelling and elegantly argued new theory: that it is not down to climate, geography or culture, but because of institutions.
Drawing on an extraordinary range of contemporary and historical examples, from ancient Rome through the Tudors to modern-day China, leading academics Daron Acemoglu and James A. Robinson show that to invest and prosper, people need to know that if they work hard, they can make money and actually keep it - and this means sound institutions that allow virtuous circles of innovation, expansion and peace.

Based on fifteen years of research, and answering the competing arguments of authors ranging from Max Weber to Jeffrey Sachs and Jared Diamond, Acemoglu and Robinson step boldly into the territory of Francis Fukuyama and Ian Morris.

Combining clear, jargon-free language and bold, eye-catching graphics, How Management Works is a definitive and user-friendly guide to all aspects of organizational management. Learn whether it is more e ffective to lead through influence or control? Is delegation the key to productivity and how do you deal with di fferent personalities?

Drawing on the latest theories and practices - and packed with graphics and diagrams that demystify complex management concepts - this book explains everything you need to know to build your management skills and get the very best out of your team. It is essential reading if you are an established or aspiring manager, or are studying a course in business or management.

Discover everything you need to know to turn your big idea into a thriving business with this uniquely visual guide.

Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about making your start-up stand out from the crowd.

Clear and practical, authoritative advice come together to make this book a must-have resource in every budding entrepreneur's library! The easy-to-understand page layouts and bold, explanatory illustrations help demystify complex topics such as securing finance, establishing an online presence, and managing finances.

All the big ideas, simply explained - an innovative and accessible guide to economics

Bring economics to life with The Economics Book, an essential guide to more that 100 of the big ideas in economic theory and practice covering everything from ancient theories right up to cutting-edge modern developments.

From Aristotle to John Maynard Keynes and beyond, all the greatest economists and their theories are featured and the innovative graphics, step-by-step summaries and mind maps help clarify hard-to-grasp concepts.

The Economics Book is perfect for economic students and anyone who has an interest in how economies work.

Get the answers to hundreds of financial questions with How Money Works, including how to invest for the future, how to maximise your income, how financial markets work, and how governments control money. Discover essential know-how on everything from debt management to online fraud, and learn to manage your own money from payments to pensions.

This intriguing guide breaks down the jargon of the financial world, with insights into personal, business, and governmental finance, and giving you the definitions to cash flow, bonds, superannuation, the open market, and hundreds more. Fully up-to-date with the latest financial developments, including quantitative easing and cryptocurrencies such as Bitcoin, How Money Works is your indispensable guide to the world of money.

Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice.