At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.
These are the fundamental laws that will ensure excellence.
They are rooted in psychology and behavioral science, are based on the wisdom of tens of thousands of people I've surveyed across every continent and age group, and of course, drawn from the conversations I've had on my chart-topping podcast with the world's most successful people.
The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.
Discover the ancient power of the Tarot with this beautifully illustrated modern deck. Featuring a comprehensive introductory handbook and full 78-card Tarot deck, this is the essential companion for those wanting to embark on their spiritual awakening.
Tarot cards are well known for their use in divining the future, but they are also an important tool for reflecting on your inner thoughts and emotions. Tarot readings can be used to help you make decisions, untangle your feelings and better understand your current situation.
