THE CHOICE FACTORY THE CHOICE FACTORY
HARRIMAN HOUSE

THE CHOICE FACTORY

Šifra artikla: 386825
Isbn: 9780857196095
Autor : Richard Shotton
Izdavač : HARRIMAN HOUSE
The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.
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The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.
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Karakteristika Vrednost
Kategorija CAREER ADVICE AND ACHIEVING SUCCESS
Autor Richard Shotton
Težina specifikacija 0.5 kg
Izdavač HARRIMAN HOUSE
Pismo Latinica
Povez Broš
Godina2018
Strana220

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