THE CHOICE FACTORY

HARRIMAN HOUSE
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Šifra artikla: 386825
ISBN: 9780857196095
The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.
2.420,00 RSD
1.694,00 RSD
Ušteda:
726,00RSD

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Karakteristike

Vrednost

Težina

0,5kg

Pismo

Latinica

Povez

Broš

Broj strana

220

Godina

2018

Poslednje ocene proizvoda

Trenutno nema ocena za ovaj proizvod.
THE CHOICE FACTORY
Šifra artikla: 386825
2.420,00 RSD
1.694,00 RSD
Ušteda:
726,00RSD
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