"Living Brands is new look and brands and branding from the mind of brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them, and give them life. With insights and information for both the professional and amateur reader, this is a book that will make you think about brands a little differently.
Chris Farmer, brand consultant and professor, lives in Belgrade and teaches graduate classes in branding, luxury brand management, marketing, and other subjects at universities in China, France, and Serbia. This is Chris Farmer’s third book with Komshe following Grumpy in Belgrade (2014) and Grumpy in Belgrade: The Prehistory (2015)."
The new book, which exists now in the future, is all about the past - the prehistory of my Serbian sojourn. The pieces collected in the new volume of grumpiness were written between 2002 and 2006 - just before I began posting them here on B92.
In it, you will encounter my observations about toilet paper names, about store hours, and about the strangeness that surrounded the changing face of the country in the early days of the post-Milosevic transition - a time when the country did not even know its own name.
Imagine, then, a foreigner debarking in Belgrade and trying to make some kind of sense out of what he saw. A world on its head as seen reflected in a distorted mirror - viewed someone else's glasses.
If you saw the first book, Grumpy in Belgrade, published last year, you may be prepared for what is coming. Otherwise, read slowly and at longish intervals.
Just to mitigate any psychotropic effects.
A collection of assorted strangeness as observed and undergone by one American living in Belgrade for many years. Grumpy in Belgrade contains original works as well as blogs, columns, and essays which have previously appeared on his B92 VIP blog, in Politika, onhttp://www.livinginbelgrade.com, and in the bi-weekly newspaper, Belgrade Insight, among others.
