RASPRODAJA ::: Izdanja na engleskom, školski pribor, pokloni i igračke

Connecting with Clients contains new ideas derived from the world's leading relationship experts. Insights from over 500,000 pieces of client feedback worldwide. With tips and guidance from an adman, organisational change agent, couples' counsellor and co-founder of The Client Relationship Consultancy. Dip into short chapters and discover a valuable insight on every page.

Who Moved My Cheese? offered millions of readers relief for an evergreen problem: unanticipated and unwelcome change. Now its long-awaited sequel digs deeper, to show how readers can adapt their beliefs and achieve better results in any field.

Johnson's theme is that all of our accomplishments are due to our beliefs: whether we're confident or insecure, cynical or positive, open-minded or inflexible. But it's difficult to change your beliefs - and with them, your outcomes. Find out how Hem, Haw, and the other characters from Who Moved My Cheese? deal with this challenge.

Millions of people are familiar with manifesting what they want, creating results through goal setting, focus of attention and actions. Paul McKenna has spent the last four decades studying super-achievers, uncovering some extraordinary discoveries to create a revolutionary formula for getting what you want in life, through an advanced set of easy-to-do processes called 'Power Manifesting'. Using scientifically proven techniques, he has created a specific set of strategies that programme your neuro-coding to place powerful, positive suggestions in your unconscious mind that direct all your behaviours, thoughts, feelings and energy into achieving whatever it is you want.

In Richer, Wiser, Happier, award-winning journalist William Green has spent nearly twenty-five years interviewing these investing wizards and discovered that their talents expand well beyond the financial realm and into practical philosophy.

Green ushers us into the lives of more than forty of the world's super-investors, visiting them in their offices, vacation homes, and even their places of worship - all to share what they have to teach us. Green brings together the thinking of some of the best investors, from Warren Buffett to Howard Marks to John Templeton, and provides gems of insight that will enrich you not only financially but also professionally and personally.

The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.

The Soul of Leadership decodes the mysterious qualities that have propelled history's greatest leaders to the top of the ranks and shrouded them in legend - Gandhi, Martin Luther King, Winston Churchill, Buddha - and provides a hands-on approach to understanding and mastering these qualities.

When we avoid taking a decision, what happens to it? In The Unaccountability Machine, Dan Davies examines why markets, institutions and even governments systematically generate outcomes that everyone involved claims not to want. He casts new light on the writing of Stafford Beer, a legendary economist who argued in the 1950s that we should regard organisations as artificial intelligences, capable of taking decisions that are distinct from the intentions of their members.
Management cybernetics was Beer's science of applying self-regulation in organisational settings, but it was largely ignored - with the result being the political and economic crises that that we see today. With his signature blend of cynicism and journalistic rigour, Davies looks at what's gone wrong, and what might have been, had the world listened to Stafford Beer when it had the chance.

Alastair Campbell knows all about winning. As Tony Blair's chief spokesman and strategist he helped guide the Labour Party to victory in three successive general elections, and he's fascinated by what it takes to win.