CREATING A BRAND IDENTITY

From Japan is a collection of work from some of the most talented agencies in Japan, such as Nendo, MR Design, Grand Deluxe, Daikoku Design Institute, The Simple Society and many more.

Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design.

More than 50 years later, the fascination with mid-century design is stronger than ever before. Explore the popular movement’s distinctive style in this A-Z guide to the 300 influential designers who helped to define it.

From popular icons such as Alvar Aalto, Lina Bo Bardi, Tony Duquette, Charles & Ray Eames, Pierre Jeanneret, Florence Knoll, and Gio Ponti to the movement’s lesser-known figures, the book showcases an expansive, richly illustrated portrait of Mid-Century Modernism across the globe.

A riotous, 720-page celebration of sneaker culture and sporting legends, as told through the medium of vintage print advertising

More than a decade in the making, Soled Out is the definitive - and only - collection of sneaker advertisements from the footwear industry's golden age. Lovingly written and compiled by Simon 'Woody' Wood, founder of the legendary Sneaker Freaker magazine and author of The Ultimate Sneaker Book, this colossal volume combines nearly 900 vintage images with a punchy narrative full of insider stories and historical revelations.

Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.

The Design Book analyses the ideas and principles behind the design of pioneering products,
information systems and environments, exploring how creativity and innovation shape our lives,from the aesthetic movement to mid-century modern and contemporary parametricism.

In this book, you will find:

The evolution of design from ancient times, through early manufacturing to the cutting-edge concepts of the 21st-century.
Profiles of the individuals and manufacturers behind each ground-breaking development.
Fascinating insight into design movements, showing how each one began and describing its philosophy and visual style.

Discover all you need to know about art and design in this definite guide. Design: The Definitive Visual Guide brings a gallery of more than 1200 images, covering every major design movement - from 1850 to the present day.

Arranged chronologically, this art deco book traces the evolution of design from its roots to the present day, from early chairs, pottery, and homewares to cars, graphic design, and product design. It introduces all the key designers, manufacturers, and objects, illustrating how and why different styles emerged and became popular. It also provides a fascinating insight into design movements, showing how each one began and explaining its philosophy and visual style, from the Arts and Crafts movement to mid-century modern and contemporary.

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Ten-which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others-they reinvigorated sneaker culture.

Virgil Abloh's designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.

A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together.

Architectural Logos contains a wonderful selection of logos, trademarks and symbols from around the world formed of architectural elements such as houses, buildings, windows, stairs and doors.

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter.

A lavishly illustrated guide to the history of design, this book showcases more than 100 of the most groundbreaking and important design classics ever created - from the 1860s to the present.

Discover the story of design and its evolution from the industrial revolution to
the modern day - from William Morris wallpaper and the Swiss Army Knife to 21st-century icons of design such as the Apple iPad and Philippe Starck's Master's Chair.

With stunning photography and useful explanatory pull-outs of characteristic features, each entry shows you the numerous ways in which art and engineering have created products that are both functional and beautiful. Comprehensive profiles of each celebrated design explain why each one was created, and who for, and how innovations in technology and materials made its creation possible.