CREATING A BRAND IDENTITY CREATING A BRAND IDENTITY
CREATING A BRAND IDENTITY CREATING A BRAND IDENTITY
CREATING A BRAND IDENTITY CREATING A BRAND IDENTITY
CREATING A BRAND IDENTITY CREATING A BRAND IDENTITY
LAURENCE KING

CREATING A BRAND IDENTITY

Šifra artikla: 325582
Isbn: 9781780675626
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

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Karakteristika Vrednost
Kategorija DESIGN
Autor Catharine Slade-Brooking
Izdavač LAURENCE KING
Pismo Latinica
Povez Broš
Format19x24
Strana160

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