This book is the perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.
Learn about economics in this overview guide to the subject, which is brilliant for novices looking to learn more and experts wishing to refresh their knowledge.
All the big ideas, simply explained - an innovative and accessible guide to economics
Bring economics to life with The Economics Book, an essential guide to more that 100 of the big ideas in economic theory and practice covering everything from ancient theories right up to cutting-edge modern developments.
From Aristotle to John Maynard Keynes and beyond, all the greatest economists and their theories are featured and the innovative graphics, step-by-step summaries and mind maps help clarify hard-to-grasp concepts.
The Economics Book is perfect for economic students and anyone who has an interest in how economies work.
