Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.
| Karakteristika |
Iznos |
| Kategorija |
GRAPHIC DESIGN
|
| Autor |
Jens Muller
|
| Težina specifikacija |
0.5 kg |
| Izdavač |
TASCHEN |
| Pismo |
Latinica |
| Povez |
Tvrd |
| Strana | 432 |
| Format | 26x36 |
| Godina | 2022 |
