TASCHEN

LOGO BEGINNINGS

Šifra artikla: 369586
Isbn: 9783836582285
Autor: Jens Muller
Izdavač : TASCHEN
Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional sym...  Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Detaljnije
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Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.
        Trenutno nema komentara
        Karakteristika Vrednost
        Kategorija GRAPHIC DESIGN
        Autor Jens Muller
        Težina specifikacija 0.5 kg
        Izdavač TASCHEN
        Pismo Latinica
        Povez Tvrd
        Godina2022
        Format26x36
        Strana432

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