Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
The #1 New York Times Bestseller that shows why slowing down is the key to getting ahead
'Choose the focused inner stillness that Ryan champions' - Mark Manson #1 Bestselling author The Subtle Art of Not Giving a F*ck
'Some authors give advice. Ryan Holiday distills wisdom. This book is a must read.' Cal Newport, New York Times bestselling author, Digital Minimalism
'A life-changing idea: that in order to move forward, we must learn to be still.' - Sophia Amoruso, cofounder and CEO, Girlboss
Throughout history, there has been one quality that great leaders, makers, artists and fighters have shared. The Zen Buddhists described it as inner peace, the Stoics called it ataraxia and Ryan Holiday calls it stillness: the ability to be steady, focused and calm in a constantly busy world.
Drawing on a wide range of history's greatest thinkers, Holiday shows us how crucial stillness is, and how it can be cultivated in our own lives today.
In Richer, Wiser, Happier, award-winning journalist William Green has spent nearly twenty-five years interviewing these investing wizards and discovered that their talents expand well beyond the financial realm and into practical philosophy.
Green ushers us into the lives of more than forty of the world's super-investors, visiting them in their offices, vacation homes, and even their places of worship - all to share what they have to teach us. Green brings together the thinking of some of the best investors, from Warren Buffett to Howard Marks to John Templeton, and provides gems of insight that will enrich you not only financially but also professionally and personally.
This eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain. A trusted and organised digital repository of your most valued ideas, notes and creative work, a Second Brain gives you the confidence to tackle your most important projects and ambitious goals.
In Ego is the Enemy, Ryan Holiday shows us how and why ego is such a powerful internal opponent to be guarded against at all stages of our careers and lives, and that we can only create our best work when we identify, acknowledge and disarm its dangers.
We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people's masks, and how to resist conformity to develop your singular sense of purpose.
This concise version of the business classic Mastery provides a shortcut to Greene's powerful new tools for achieving greatness. Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules - and then change them completely.
Told through Robert Greene's signature blend of historical anecdote and psychological insight and drawing on interviews with world leaders, Concise Mastery builds on the strategies outlined in The 48 Laws of Power to provide a practical guide to greatness - and learn how to start living by your own rules.
Abundantly illustrated with examples from history, from powerful world leaders like Napoleon and Margaret Thatcher, to Shaka the Zulu and Hannibal, each of the thirty-three chapters outlines a strategy to help you win life's wars. Learn proactive methods that require you to maintain initiative and negotiate from positions of strength, or defensive strategies that allow you to respond to dangerous situations and avoid unwinnable wars.
In this condensed version of Greene's bestselling The Art of Seduction, learn how to gain mastery over the subject of your desire, and how to keep those you want constantly anticipating what comes next.
Amoral, cunning, ruthless, and instructive, this piercing work distils three thousand years of the history of power into forty-eight well-explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers.
Some laws require prudence , some stealth, and some the total absence of mercy, but all have applications in real-life situations.
Illustrated through the tactics of Queen Elizabeth I, Henry Kissenger, P T Barnum, and other famous figures who have wielded - or been victimised by - power, these laws will fascinate any reader interested in gaining, observing or defending against ultimate control.
