APPLIED ARTS

From Aliens to Amadeus, get your fill of 1980s nostalgia with this movie bible of all things bold, bizarre, and boisterous. Adventurous, excessive, and experimental, ’80s cinema saw moviegoers get their kicks from pictures as wide-ranging as Blade Runner, Gandhi, and Blue Velvet.
Science fiction, horror, and action emerged as the defining genres of the decade, with non-human characters like E.T. winning the hearts of millions, and movies such as Ghostbusters and Back to the Future fused comedy and sci-fi to the delight of audiences everywhere.
Inside this ’80s encyclopedia each movie masterpiece is profiled with stills, a synopsis, and cast, crew, and technical listings.

As war raged on in Vietnam and the Cold War continued to escalate, Hollywood began to heat up, recovering from its commercial crisis with box-office successes such as Star Wars, Jaws, The Exorcist, and The Godfather.
Thanks to directors like Spielberg and Lucas, American cinema gave birth to a new phenomenon: theblockbuster.

Meanwhile, across the Atlantic, while the Nouvelle Vague died out in France, its influence extended to Germany, where the New German Cinema of Fassbinder, Wenders, and Herzog had its heyday. The sexual revolution made its way to the silver screen (cautiously in the U.S., more freely in Europe) most notably in Bertolucci’s steamy, scandalous Last Tango in Paris. Amid all this came a wave of nostalgic films (The Sting, The Last Picture Show) and Vietnam pictures (Apocalypse Now, The Deer Hunter),

This handbook gathers the best films of the era, exploring the making and the mastery of such cinematic star turns as The Leopard, The Birds, Belle de Jour, A Fistful of Dollars, and Doctor Zhivago.
By the mid-’60s the United States also began to exercise greater creative liberties, especially in films from young underground directors such as Russ Meyer, John Frankenheimer, and Sam Peckinpah. Meanwhile, Mary Poppins and The Sound of Music ushered out the grandiose Hollywood musical era with a bang while the Spaghetti Western became an instant phenomenon, and Kubrick set new standards for sci-fi with 2001: A Space Odyssey.

Though the term “feminism” may not have been ready for prime time, the decade was also one of major advances in female characterization. From Jane Fonda’s Barbarella to Holly Golightly of Breakfast at Tiffany’s to Bonnie Parker of Bonnie and Clyde, it was the 1960s that saw women on-screen graduate from decorative accessories to complex, kick-ass personas.

From the moment Star Wars burst onto the screen in 1977, audiences have been in equal parts fascinated and appalled by the half-man/half-machine hybrid Darth Vader. In 1999, creator George Lucas began the story of how Anakin Skywalker grew up to train as a Jedi under Obi-Wan Kenobi, found love with the Queen of Naboo, Padmé Amidala, before turning to the dark side of his nature and becoming more machine than man.
Made with the full cooperation of George Lucas and Lucasfilm, this second volume covers the making of the prequel trilogy — Episode I The Phantom Menace, Episode II Attack of the Clones, and Episode III Revenge of the Sith — and features exclusive interviews with Lucas and his collaborators.
The book is profusely illustrated with script pages, production documents, concept art, storyboards, on-set photography, stills, and posters.

By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—still use logos designed 100 years ago.

Bringing together two previous volumes—Logo Beginnings and Logo Modernism—into one compendium, design expert Jens Müller (dubbed “the logo detective” by Wired magazine) has trawled historical trademark archives and design publications to unearth 1000s of logos from as far back as 1870, including many forgotten designs and early versions of today’s brand identifiers.

Originally published in France between 1876 and 1888, Auguste Racinet’s Le Costume historiquewas in its day the most wide-ranging and incisive study of clothing ever attempted. Covering the world history of costume, dress, and style from antiquity through to the end of the 19th century, the six volume work remains completely unique in its scope and detail.

“It’s dangerous to be an honest man.”
— Michael Corleone, Godfather III

As special photographer on the sets and locations of Francis Ford Coppola’s The Godfather trilogy, Steve Schapiro had the remarkable experience of witnessing legendary actors giving some of their most memorable performances. Schapiro immortalized Marlon Brando, Al Pacino, Robert De Niro, James Caan, Robert Duvall, and Diane Keaton in photos that have since become iconic images, instantly recognizable and endlessly imitated.

The Polaroid Corporation’s photography collection is the greatest portfolio of Polaroid images in the world. Begun by Polaroid founder Edwin Land and photographer Ansel Adams, the collection now includes some 23,000images by hundreds of photographers throughout the world, including pieces by the likes of David Hockney, Andy Warhol, and Jeanloup Sieff.

The Polaroid Book dives into these archives, paying tribute to a medium that continues to defy the digital age. Like an oversized Polaroid film pack, this collection curates works by luminaries and unknowns alike, celebrating the boundless possibilities that develop inside the white borders of the original instant photograph.

Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.

Traversing 100 years of history, each chapter paints a rollicking picture of the sneaker industry’s evolution. Air Max, Air Force, Adi Dassler, Converse, Dapper Dan, Dee Brown, and Michael Jordan—along with obscure treasures like Troop, Airwalk, and Vision Street Wear—are all exhaustively documented.
From its early roots as a punk-style fanzine to today’s super-slick print and online operations, the fiercely independent publication has documented every collab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike, and Tier Zero sneaker released over the last 20 years.

Nirvana entertained Generation X while the "Greatest Generation" considered purchasing a Probe and something called a Hummer. Super Soakers and the game consoles Game Boy and PlayStation were the new toys, as Super Mario World, Gran Turismo, and Sonic the Hedgehog were warping the minds of young people everywhere. Luxury brands were in demand: shoppers coveted a Gucci bag, a Louis Vuitton tote, a Hermes scarf, or a Prada frock. TWA and Continental Airlines still flew the airways and Volkswagen reimagined the Beetle. It was a decade that seemed safely benign, but was jammed with events and consumption on a grand scale, setting the stage for the 21st century. Featuring six chapters that cover a range of advertising, from food and fashion to entertainment and cars, a Desert Storm's worth of advertising highlights makes All-American Ads of the '90s a must-have compendium for every Beanie Babies-collecting, Simpsons-watching, pog-hoarding, and Harry Potter-loving citizen of 1990s consumerism.

More than 100 years ago the brothers Adolf ("Adi") and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents a visual review of the adidas shoe through almost 200 models.

From Balenciaga, Coco Chanel to Alexander McQueen, Yves Saint Laurent, and Vivienne Westwood, more than a century’s worth of fashion greats are celebrated in this new edition of Fashion Designers A–Z.

Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Ten-which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others-they reinvigorated sneaker culture.

Virgil Abloh's designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.

From some of the earliest photography, such as Nicephore Niepce's 1827 eight-hour-exposure rooftop picture and Louis Daguerre's famous 1838 street scene, through to Martin Parr, this is as much a history of the medium as a case-by-case analysis of its social, historical, and artistic impact. We take in experimental Surrealist shots of the 1920s and the gritty photorealism of the 1930s, including Dorothea Lange's Migrant Mother.

We witness the power-makers (Che Guevara) and the heartbreakers (Marilyn Monroe) as well as the great gamut of human emotions and experiences to which photography bears such vivid witness: from the euphoric Kiss in Front of City Hall (1950) by Doisneau to the horror of Nick Ut's Napalm Against Civilians showing nine-year-old Phan Thi Kim Phuc running naked toward the camera from South Vietnamese napalm.

In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands. From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies.

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter.

Meet the inventor of modern horror.

This complete guide to the Hitchcock canon is a movie buff’s dream: from his 1925 debut The Pleasure Garden to 1976’s swan song Family Plot, we trace the filmmaker’s entire life and career. With a detailed entry for each of Hitchcock’s 53 movies, this book combines insightful texts, updated photography, and an illustrated list of all the master’s cameos.

Sportive gentlemen, lascivious ladies: Since the earliest days of photography, people have been getting up to all manner of rannygazoo in front of the lens. This collection presents the finest highlights from the collection of New Yorker Mark Rotenberg, who began collecting antique smut after finding a stash of vintage erotic pictures in a Brooklyn dumpster and now owns a 95,000 strong collection of archive pornography dating from between 1860 and 1960.

Flick through these pages and witness the fitness of our forebears as they romp, cavort, and frolic with unabashed energy and glee. From early monochromes of daringly dropped drawers and seductively waxed handlebar mustaches, to Kodachromes of cheery, twin-peaked pin-up beauties in the 1950s, this fine collection spans the sublimely sensual and the ridiculous.

Whether it's Double Indemnity, Kiss Me Deadly, or The Big Sleep, roam a screen world of dark and brooding elegance with this essential handbook to Film Noir. From private eyes and perfect crimes to corrupt cops and doomed affairs, editors Paul Duncan and Jurgen Muller examine noir's key themes and their most representative movies from 1940 to 1960.Copiously illustrated with film stills as well as original posters, this book offers page after page of noir's masterful visual compositions while exploring the narrative paradigms of this cryptic, compelling, and evolving genre. If that weren't enough to tickle your cinematic appetite, the volume concludes with TASCHEN's top 50 pick of noir classics.Brimming with the enigmatic dames, desperate gangsters, and psycho killers that continue to cast a long and captivating shadow over cinema, this is a must-have handbook for noir aficionados and amateurs alike.

Get ready to quake in fear with this revised and expanded edition of our history of horror cinema. This chilling volume packs 640 pages full with the finest slashers, ghosts, zombies, cannibals, and more, curating the very creepiest screen creations from the flickering spooks of the 1920s to the special-effect terrors of the 21st century.

Across 10 illustrated chapters, the compendium gets under the skin of some of horror's favorite figures and themes, whether the sci-fi dystopia, the haunted house, the female killer, or the werewolf. Each classic device is explored in aesthetic and historical terms, probing horror's manipulation of archetypal human fears as much as socially and culturally specific anxieties.

A subsequent Top 50 movies section brings readers up close and trembling with 50 horror showpieces, from black-and-white classics like Dr Jekyll and Mr Hyde and Godzilla to Rosemary's Baby, The Wickerman, The Shining, The Blair Witch Project, and much, much more. Throughout, the book's featured images, among them many unique visuals from the David Del Valle archive, include movie posters, set designs, film stills, and on-set shots.

From the 18th century to today, the ultimate compendium of clothing
Clothes define people. A person s attire, whether it s a sari, kimono, or business suit, is an essential code to his or her culture, class, personality, even their faith. Founded in 1978, the Kyoto Costume Institute recognizes the importance of understanding clothes from sociological, historical, and artistic perspectives. Now holder of one of the world s most extensive clothing collections, the KCI has amassed a wide range of historical garments, underwear, shoes, and fashion accessories dating from the 18th century to the present day.
Showcasing the Institute s vast collection, Fashion History is a fascinating excursion through the last three centuries of clothing trends. Featuring impeccable photography of clothing expertly displayed and arranged on custom-made mannequins, it is a testimony to clothing as an essential manifestation of our very being and to the Instiute's passion for fashion as a complex and intricate artform.

Modernist aesthetics in architecture, art and product design are familiar to many of the creatively inclined. In soaring glass structures or minimalist canvases we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of Modernism in logo design. With the creation of clean visual concepts, graphic designers sought to move away from the mystique they identified with the commercial artist, and to counterbalance an increasingly complicated world with clarity. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how Modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, this sweeping survey of the logo is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside this comprehensive catalog resource, the book features an introduction from Jens Muller on the history of logos, and an essay by R. Roger Remington on Modernism and Graphic Design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei, Inc., and the Mexico Olympic Games of 1968. An unrivalled, encylopedic resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural and corporate history, and in the sheer persuasive power of image and form.

The way we wore: The story of modern fashion from couture to mass market The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worthcrinolines gave way to Vionnet s bias-cut gowns, Dior s New Look toQuant s Chelsea Look, Halston s white suit toFrankie B. s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the fore.20th-Century Fashionoffers a retrospective of the last hundred years of style via400 fashion advertisementsfrom the Jim Heimann Collection. Theimages trace not only the changing trends but also the evolution in their marketing and audience, as fashion was adopted into popular culture and the mass market, decade by decade. An in-depth introduction and illustrated time line detail the style-makers and trendsetters and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed then and now. About the series: Bibliotheca Universalis Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing.

Originally published in France between 1876 and 1888, Auguste Racinet's Le Costume historique was the most wide-ranging and incisive study of clothing ever attempted. Covering the world history of costume, dress, and style from antiquity through to the end of the 19th century, the six volume Work remains completely unique in its scope and detail. TASCHEN's complete reprint presents Racinet's exquisitely precise and colored illustrations, as well as his delightful descriptions and often witty comments. Spanning everything from ancient Etruscan attire to French women's couture, material is arranged according to Racinet's orginal organization by culture and subject. As expansive in its reach as it is passionate in its research and attention to detail, The Complete Costume History is an invaluable reference for students, designers, artists, illustrators, and historians; and a rich source of inspiration for anyone with an interest in clothing and style.

This is the bible of breakthroughs and inspiration in the design of the 20th century. Poised at the start of the 21st century, we can see clearly that the previous century was marked by momentous changes in the field of design. Aesthetics entered into everyday life with often staggering results. Our homes and workplaces turned into veritable galleries of style and innovation. From furniture to graphics, it's all here - the work of artists who have shaped and recreated the modern world with a dizzying variety of materials. From the organic to the geometric, from Art Deco, through to Pop and High-Tech, this book contains all the great names - Bernhard Bertoia, De Stijl, Dieter Rams, Philippe Starck, Charles and Ray Eames, to name only a very few. This essential book is a comprehensive journey through the shapes and colors, forms and functions of design history in the 20th century. This title offers an A-Z of designers and design schools, which builds into a complete picture of contemporary living. Lavishly illustrated, this is design in the fullest sense.

This is the indispensable bible of photography in the 20th century. The history of photography began over a century and a half ago, but only relatively recently has it been fully recognised as a medium in its own right. Cologne's Museum Ludwig was the first museum of contemporary art to devote a substantial section to international photography. The L. Fritz Gruber collection, from which this book is drawn, is one of the most important in Germany and one of the most representative anywhere in the world, constituting the core of the museum's holdings. This book provides a fascinating insight into the collection's rich diversity; from conceptual art to abstraction to reportage, all of the major movements and genres are represented via a vast selection of the century's most remarkable photographs. From Ansel Adams to Piet Zwart, over 850 works are presented in alphabetical order by photographer, with descriptive texts and photographers' biographical details, providing a comprehensive and indispensable overview of 20th century photography.