THE COPY BOOK

TASCHEN
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Šifra artikla: 336968
ISBN: 9783836568524
Autor:
D&AD
Izdavač:
TASCHEN
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter.
2.999,00 RSD
2.549,15 RSD
Ušteda:
449,85RSD

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Karakteristike

Vrednost

Kategorija

DESIGN

Autor

D&AD

Težina

0,5kg

Izdavač

TASCHEN

Pismo

Latinica

Povez

Tvrd

Broj strana

544

Format

14,5x20,5

Godina

2018

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THE COPY BOOK
Šifra artikla: 336968
2.999,00 RSD
2.549,15 RSD
Ušteda:
449,85RSD
2.549,15 RSD
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