THE COPY BOOK THE COPY BOOK
THE COPY BOOK THE COPY BOOK
THE COPY BOOK THE COPY BOOK
THE COPY BOOK THE COPY BOOK
TASCHEN

THE COPY BOOK

Šifra artikla: 336968
Isbn: 9783836568524
Autor : D&AD
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter.
0,00 RSD
2.420,00 RSD
1.936,00 RSD
Ušteda: 484,00 RSD
Obavesti me o sniženju
  • NSZ
0+ komada na lageru
Količina: 1 Kom
2
1
Sačuvajte u listi želja
Pomoć
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter.

Ostavi komentar

Trenutno nema komentara
Karakteristika Vrednost
Kategorija DESIGN
Autor D&AD
Izdavač TASCHEN
Pismo Latinica
Povez Tvrd
Godina2018
Format14,5x20,5
Strana544

Slični proizvodi

This book serves as an introduction to the key elements of good illustration. The Illustra...
1.672,00 RSD
2.090,00 RSD
SPECIAL PACKAGING contains 100% structurally accurate packaging templates for immediate us...
792,00 RSD
990,00 RSD
This global survey of graphic design innovation brings together over 170 examples from con...
1.320,00 RSD
1.650,00 RSD
Women designers have made an immense contribution to our shared material culture and built...
4.488,00 RSD
5.610,00 RSD
Highly creative people are good at seeing connections. By enhancing your ability to see co...
2.156,00 RSD
2.695,00 RSD
In the 1950s the space race between the USA and the USSR was well and truly on, and was fo...
1.672,00 RSD
2.090,00 RSD
Swiss Army Knives is the comprehensive guide for Swiss Army Knives no collector should ...
1.232,00 RSD
1.540,00 RSD
The Graphic Art of Tattoo Lettering is a visually led, comprehensive guide to designing an...
2.631,20 RSD
3.289,00 RSD
Street Art is a phenomenon and subcultural movement that reaches from the darkest urban ba...
1.408,00 RSD
1.760,00 RSD
With over 240 fully peelable stickers, Stickerbomb 3 presents the most exciting work from ...
1.144,00 RSD
1.430,00 RSD
Prototyping and Modelmaking for Product Design illustrates how prototypes are used to help...
3.740,00 RSD
4.675,00 RSD
The director of the Design Museum defines the greatest artefact of all time: the cityWe li...
1.240,80 RSD
1.551,00 RSD
Pomoć
string(0) ""
string(0) ""