Counter-Print proudly presents the 10th anniversary edition of this iconic book, brimming with an exquisite collection of animal-inspired logos from around the world.
Object Logos contains a carefully curated selection of logos, trademarks and symbols from around the world formed of objects such as scissors, musical instruments, sports kit, tools...
In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession.
